The result of the syndrome is predictable, for, as the public conflict grows, people come to doubt expert pronouncements. Normally people primarily judge the propositions before them in a most obvious way, by their source. For example, "Of course she claims oil spills are harmless - she works for Exxon." "Of course he says Exxon lies - he works for Nader." When established experts lose credibility, the demagogues take over and we are left in our mass democracy with groups trying to outshout one another.

"When their views have corporate appeal, they take them to the public through advertising campaigns. When their views have pork-barrel appeal, they take them to legislatures through lobbying. When their views have dramatic appeal, they take them to the public through media campaigns. Groups promote their pet experts, the battle goes public, and quiet scientists and engineers are drowned in the clamor."